Firebrand was created with the goal of building a new place in the motorcycle aftermarket industry where
passion meets cutting edge, and innovation drives the company. Our first product, the Loose Cannon
Slip-On was designed to offer the rider a uniquely styled exhaust, that not only looks great, but sounds
and performs as aggressively as it looks. Drawing from years of experience, we focused our attention on
the engineering details that really make a difference, resulting not only in a great looking pipe with power
and amazing sound, but one that delivers all of that at a tremendous value.
The Loose Cannon is just the first of a full pipeline of products soon to be heading out our doors. And
don’t think Firebrand is just another exhaust company. The full name “Firebrand Design” was chosen for
a reason. Of course we manufacture, but it is the design element that will differentiate us, as sure as the
passion for all things motorcycle will drive us. Firebrand is here to change the industry, and exhausts are
just the beginning.
John Peck: John started riding at the age of 5 in the farmlands of New Jersey (no, it’s not all like on
“The Sopranos” or “Jersey Shore”). He earned an economics degree from Syracuse University before
starting a career in finance, and eventually heading back to school for an MBA from The University of
Southern California’s Marshall School of Business. The past 15 years were spent with industry giant,
Vance and Hines. He began as Sales Manager, before taking on roles in Planning, Inventory and
Production, culminating as Vice-President of Manufacturing. Along the way he only acted like he already
knew everything, in reality using every opportunity to learn from the vast amount of knowledge
First Motorcycle: 1974 Honda Z50 at age 5
Current Motorcycle: 2007 Harley-Davidson Softail Standard
Dream Motorcycle: Harley XR-750, just like Evel Knievel rode
Favorite factoid: Passed Jeremy McGrath at the 2000 Carlsbad Christmas Grand Prix. Ok, so it was only
by ½ a wheel and only lasted about ½ a second, but it’s still pretty cool.
Leigh Crawford: Leigh started riding at the age of 4 in his native South Africa (no, the lions are in Nature
Reserves, not chasing you around the suburbs). After a stint in Design School and working in Interior
Design for restaurants, specialty retail and corporate space, Leigh took a leap of faith and moved to
California to pursue his passion for Roadracing Motorcycles, and since that doesn’t pay the bills, work in
the motorcycle industry developing products for leading companies. Leigh spent time with Race Tech
and Yoshimura before heading up the Research and Development Department at Vance & Hines where
during his 12 years; he was instrumental in the design and implementation of some of the motorcycle
industry’s most successful products.
First Motorcycle: 1974 Negrini at age 4
Current Motorcycle: 1978 Derbi 2002 Two Stoke Vertical Twin
Dream Motorcycle: Britten V1000
Favorite factoid: Is a third generation Roadracer who is completely addicted to motorcycles.